Overview

IFTTT — Automate your world — connect your apps and devices

IFTTT (If This Then That) is one of the oldest and most accessible automation platforms, connecting 700+ apps and devices. With simple 'Applet' triggers and actions, non-technical users can automate everyday tasks between services like Gmail, Alexa, smart home devices, and social media.

700+ service integrations

Smart home control

Simple trigger-action setup

Applet marketplace

Features & capabilities

Everything it does, in plain English.

Feature700+ service integrationsIncluded

FeatureSmart home controlIncluded

FeatureSimple trigger-action setupIncluded

FeatureApplet marketplaceIncluded

FeatureMobile appIncluded

API AccessProgrammatic access available for developers.Available

PlatformsWeb · iOS · Android

The honest take

Where it shines, where it stumbles.

✓ Pros

✓Extremely easy to use
✓Smart home integrations
✓Low price

! Watch-outs

!Simple trigger-action only (no branching)
!Slower than Zapier
!Limited to 2 free applets

Who it's for

Where IFTTT pays for itself fast.

— Use case

Smart home automation

— Use case

Social media automation

— Use case

Notification management

— Use case

IoT device control

Community reviews

Share your take on IFTTT

4.4

★★★★★

22 reviews

5★

4★

3★

2★

1★

Kai H. ✓ Verified

Data Analyst · my own agency

★★★★★

4 months ago

Worth every cent

Exceeded all my expectations. The customization options let me tailor it to my exact workflow. The free tier is genuinely generous compared to competitors. Highly recommend.

Sofia M. ✓ Verified

AI Researcher

★★★★★

4 months ago

Best in class, no question

Can't imagine working without it now. I've recommended this to at least 10 colleagues already. The collaboration features are genuinely well thought-out. I use this daily and it's become essential to how I work. Highly recommend.

Josh S.

Engineering Manager · an ed-tech startup

★★★★★

6 months ago

Good value, works well

Works really well for my use case. The customization options let me tailor it to my exact workflow. Customer support response times could be faster.

Arjun C. ✓ Verified

CEO · Deloitte

★★★★★

9 months ago

Impressed with the results

Does what it promises and does it well. Performance is fast — no noticeable latency even on large inputs. Performance is fast — no noticeable latency even on large inputs. Performance is fast — no noticeable latency even on large inputs.

Brittany W.

Software Engineer · bootstrapped startup

★★★★★

9 months ago

Solid product, recommended

Recommended for anyone in my field. Performance is fast — no noticeable latency even on large inputs. Keep up the great work, team.

Yuki N. ✓ Verified

CTO · Series A startup

★★★★★

9 months ago

Happy with my subscription

Works really well for my use case. Pricing is fair for the value you get. The recent updates have addressed most of my initial concerns. Would recommend to anyone in my industry.

Lauren P. ✓ Verified

VP of Engineering · my own agency

★★★★★

1 years ago

The best tool I've used

Blown away by the quality. The recent updates have addressed most of my initial concerns. I've tried 5 similar tools and this one is clearly the best in class. The output quality surprised me — it actually sounds human.

Nora J. ✓ Verified

Marketing Manager

★★★★★

1 years ago

Impressed with the results

Recommended for anyone in my field. The free tier is genuinely generous compared to competitors. The ROI was clear within the first week of using it. The learning curve was steeper than expected. Definitely worth trying.

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